Last updated: 13 November 2026
Who we are
HushPic is an iPhone app made by Upkyk, Den Haag, the Netherlands. You can reach us at info@upkyk.nl.
What HushPic does with your photos
HushPic asks for access to your photo library so it can check your photos for things that may give you away, such as location data, faces, documents, street signs and licence plates. All of this happens on your iPhone. Your photos, and anything HushPic finds in them, are never sent to us or to anyone else.
HushPic only changes your library when you tap a fix: removing a location, saving a blurred copy, deleting an original (iOS always asks you first) or moving a photo into the vault.
Protected faces
Protected faces lets you choose people whose faces HushPic should always hush, such as your children, your partner or a friend who stays offline. When you add someone, HushPic turns the faces you tap in 3 to 10 of your photos into face prints: a short list of numbers that describes a face. This happens on your iPhone, with a recognition model built into the app. Your photos and face prints are never sent anywhere.
For each person HushPic keeps only the name you type, their face prints and one small face picture for the list. These are stored on your iPhone only, encrypted by iOS, and left out of iCloud and computer backups. They are not linked to an account, an Apple Account or any other app, and we never receive them. HushPic uses them for one thing only: to find these people in your photos so they can be hushed.
You decide who is on the list. Removing a person deletes their face prints and picture right away, and deleting the app deletes them all. Because they never leave your iPhone, they do not move to a new phone: there you add people again.
The vault
Photos in the vault are encrypted on your iPhone with a key stored in the iPhone's Keychain. The key never leaves your device and we cannot open your vault. If you delete the app, the vault and its contents are deleted with it and cannot be recovered.
What we collect
Nothing. HushPic has no account, no sign-up and no server. It contains no analytics, advertising or tracking tools, and it does not use the internet to process your photos. That is why its App Store privacy label says Data Not Collected.
The results of your last scan are stored only on your iPhone, so the app can show them next time.
Purchases
Subscriptions and the lifetime purchase are handled by Apple through the App Store. We do not receive your name, email or payment details. Apple's privacy policy applies to those payments: apple.com/legal/privacy.
Crash reports
HushPic itself sends no crash reports or usage data. If you choose to share analytics with app developers in your iPhone settings, Apple collects crash reports and may show us anonymous summaries of them. These come from Apple, not from HushPic, and never contain your photos. You can turn this off under Settings, Privacy & Security, Analytics & Improvements.
Children
HushPic does not collect personal information from anyone, including children.
Your rights
Because we hold no data about you, there is nothing for us to share, correct or delete. You can remove everything HushPic stores by deleting the app. For questions, contact info@upkyk.nl.
Changes
If this policy changes, we will update this page and the date above. If HushPic ever starts collecting data, we will ask for your permission in the app first.