CleanUpRif started with a clear mission: organize beach cleanups and raise awareness about plastic pollution. The passion was there, the digital presence was not.
The challenge: how do you reach people beyond your local community? And how do you make them care about something as invisible as microplastics in drinking water?
The challenge
CleanUpRif needed a hub where volunteers could find information and sign up for cleanup events. The site had to be dead simple to navigate and fully available in Arabic to reach a wider audience.
There was also no way to build community around the mission. That is where the mascot idea came in: a friendly character that makes environmental awareness feel approachable instead of preachy.
The solution: a two-part system
We built a digital ecosystem that does not just inform, it activates. Two products that work together seamlessly.
WordPress Website
A content-first site built for clarity and ease of use. Custom WordPress with full control over design and content management.
- Trilingual: Dutch, English and Arabic
- Upkyk Assistant AI for instant visitor support
- Smart app banner for seamless mobile handoff
iOS App
A Flutter-based mobile app available in English, French and Arabic. Users can discover, join and organize cleanup events anywhere in the world.
- Built-in waste tracker with stats
- In-app chat for participants
- Firebase backend for real-time sync
The result in pictures
Firebase Backend
The app runs on Firebase for a reliable, scalable backend:
Auth & profiles
User authentication and volunteer profiles
Event data
Cleanup events, locations and participant tracking
Analytics
Real-time waste collection statistics
Media
Photo uploads and event documentation
The CleanUpRif Mascot
This character turned CleanUpRif's message into something people connect with. It makes environmental action feel fun and accessible, and has become a recognizable symbol for the community.
The result
CleanUpRif went from a local initiative to a growing movement. The digital platform gave them the reach and tools to inspire people worldwide to take action for a cleaner planet.
Tech stack
Get the CleanUpRif App
Join cleanups, track your impact and connect with the community. Available on iOS.
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